Have you been stalked by shoes? This Zimmerman copywriter has. And welcome to the beautiful world of retargeting - great results, little to no copy necessary. Of course, in the digital realm, ads without much copy are the norm, which left me wondering: what if we’re hurtling toward a future in which well-crafted copy is obsolete?
We call it ZNA, and we talk a lot about it here. ZNA is an energy that can be felt throughout the agency. It’s a spirit that’s reflected in a phrase that you see hanging on a lot of walls at the agency:
“Relentlessly pursue the client’s goal, but never rest in the glory.”