Just seven years ago, anyone asked to go a full 24 hours without looking at a single screen would struggle but manage. Today, that same request could prove impossible. The trend has resulted in the emergence of Generation C, a state of mind rather than a demographic. The question for marketers is whether Gen C is just another name for Millennials or something much more.
The numbers are in and for the first time ever people are spending more time with digital media than TV and what’s more, non-voice mobile activity is leading the digital pack and is projected to run laps around all other methods of media consumption in the near future. Check out our Z Expert's list of implications for the industry.