While we don’t have light sabers or time machines, the last decade has proven to consumers that science fiction has an eerie way of transforming future promises into reality. Moreover, it seems like the prosaic advancements in technology we see today are the very bytes of technology that would have the generations before us stunned in curiosity and be begging for more.
While not quite as egregious as sloth perhaps, marketers are selling their MBA souls for numerical support, lest their gut be their downfall. And so data, and especially big data, is the new silver bullet. But whether silver, copper, gold or brass, a bullet is not the only weapon in the marketers’ arsenal.
Just seven years ago, anyone asked to go a full 24 hours without looking at a single screen would struggle but manage. Today, that same request could prove impossible. The trend has resulted in the emergence of Generation C, a state of mind rather than a demographic. The question for marketers is whether Gen C is just another name for Millennials or something much more.