Real-time marketing bridges the gap between content marketing and social media, and it’s been a hot topic for a while. Consider Oreo’s “You can still dunk in the dark” tweet during Super Bowl XLVII’s blackout at the Superdome. A year and a half later, pundits still reference and celebrate that tweet.
KLM’s World Cup tweet…no.
So if the U.S. World Cup team scores a goal to win a game 1-0 with five seconds left on the clock, how much is that goal worth? The easy answer, of course, is that whether it was scored with five seconds left on the clock or 89 minutes, its value remains the same: it’s still a 1-0 victory.
But we know better.