In today’s socially driven, instant (eat cake/want cake too) society, shopping is a lot like dating. Consumers want the touch and feel of in-store shopping, but crave the instant savings and convenience of online shopping. Everyone has their type, but big retailers are struggling with finding that customer sweet spot between in-store personal experience and online love connections.
The Polar Vortex that devastated most of the country this week isn’t going away just yet. It’s getting worse. Sub-zero temperatures lower than 20 degrees below and dangerously cold wind chills are expected to move in across the Midwest, the Mid-Atlantic and several other states.
“Why don’t we just use social media?” Clients, after conceiving a small-scale initiative or discovering a news story about their brand, often pose this question to us. And that's when we give them the "throwing seeds at a patch of dirt" analogy.