My boss is the ultimate tech geek. He always has the latest Android devices, his house is voice automated and he reuses his old phones to build in-home surveillance systems. It might sound unusual, but I’ve even become accustom to him looking at his watch whenever I’m talking to him.
In today’s socially driven, instant (eat cake/want cake too) society, shopping is a lot like dating. Consumers want the touch and feel of in-store shopping, but crave the instant savings and convenience of online shopping. Everyone has their type, but big retailers are struggling with finding that customer sweet spot between in-store personal experience and online love connections.