As marketers, we target moms and their “Chief Household Officers” status: The decision maker on everything from groceries to banking to vacation planning. We target young singles and their disposable incomes for movies, video games and fast food. We target men during sporting events to sell trucks, beer and… well, trucks. But what about DADs, per se?
Facebook tried (and failed) to take over the users phone when they created their own android launcher called Home. On paper, the logic of the android launcher may have been sound, but users did not want Facebook to be “the primary" in their communications and phone usage.
Too late. Yes, we’re talking about the social media train leaving the station. TV budgets are projected to grow 11% over the next four years. At the same time, social media budgets are projected to grow 65% (eMarketer, Business Insider). And 56% of senior-level marketers say that their investment in digital and social channels will exceed their investment in traditional media within one year (ThinkVine, April 2014).