The Polar Vortex that devastated most of the country this week isn’t going away just yet. It’s getting worse. Sub-zero temperatures lower than 20 degrees below and dangerously cold wind chills are expected to move in across the Midwest, the Mid-Atlantic and several other states.
Will 2015 be the year that we see more convergence between online and offline stores? What is the latest with mobile phones and shopping? How will the interactive shopping experience impact retail? Will consumers only do business with brands they trust?
You would think that 51 Fridays in the red and one in the black isn’t the kind of “high” a retailer could get behind. Yet sacrificing margin for volume and getting myopic about shopper frenzy, most retailers once again placed all their bets on black last week because… hey, isn’t it the busiest shopping day of the year?
For retailers, media is a full-contact sport. Fast and furious, most media agencies simply aren’t wired for it. Doesn’t retail move too fast and deal with too much direct and indirect omnichannel competitors to depend on bloated models or planning and buying by the numbers alone?
The holiday retail season is upon us, and it is anticipated that the impact of digital will once again be positive and demonstrable on retailers’ “bottom line.” eMarketer is reporting in their Holiday Shopping Preview that digital sales will reach $72.41 billion dollars, an increase of 16.6% over 2013.
The Social Media landscape is becoming hyper fragmented. Platforms are no longer overarching ways of staying connected; instead platforms are being created to satisfy a specific niche. Check out the latest in niche social media sites and find out what opportunities the emerging trend can offer brands.