While not quite as egregious as sloth perhaps, marketers are selling their MBA souls for numerical support, lest their gut be their downfall. And so data, and especially big data, is the new silver bullet. But whether silver, copper, gold or brass, a bullet is not the only weapon in the marketers’ arsenal.
Felix penned this beautiful letter to his mother, describing what winning at Cannes means for himself and for his native country of Brazil. Rather than diluting the meaning of Felix’s words through translation, we have decided to share his message as it was written: in his native tongue.
I run an agency, but I am not writing this from Cannes. Rather, I am writing it from a desk filled with more coffee mug stains on spreadsheets than I’d care to admit. If you are reading this, you are likely not in Cannes either.
Ad agencies don’t like being called “vendors.” They don’t like dealing with procurement or competing in agency cattle calls. And yet, the great divide between how agencies think and act versus brand marketers is as deep as the Mariana Trench.
Leaders exist because people follow. Brilliance is revealed in the presence of average. Heroes are exalted because they defeat villains. While I don’t support the notion of enemies between people and countries, I do believe a little strategic hate can be an advantage in business.
Today is morning two of the Restaurant Leadership Conference, the annual meeting that attracts more restaurant leaders in one place than anyplace on the planet. I joined to be surrounded by smart people engaged in debate about consumer metrics, consumption trends and what the food business will look like five and ten years from now.
Enter March, known for more than just the first day of spring. The NCAA’s March Madness, St. Patrick’s Day, Daylight Savings Time, and, of course, Spring Break all take place in March and all have an impact on retail sales.