It’s no secret that each year more and more Americans are shifting their shopping habits to ecommerce and buying via their smart phones, tablets, and computers. In fact, according to the research firm, ShopperTrak, brick-and-mortar sales on Black Friday fell to $10.4 billion this year (down from $11.6 billion in 2014).
Will 2015 be the year that we see more convergence between online and offline stores? What is the latest with mobile phones and shopping? How will the interactive shopping experience impact retail? Will consumers only do business with brands they trust?
For all of you who are still hooked on inserts, or think every media dollar now belongs in digital, or still think spot radio is the be-all and end-all, or live and die by broadcast TV, you’re all missing the point. The only correct media strategy is a diversified media strategy.
Diversification… that’s the key