In today’s socially driven, instant (eat cake/want cake too) society, shopping is a lot like dating. Consumers want the touch and feel of in-store shopping, but crave the instant savings and convenience of online shopping. Everyone has their type, but big retailers are struggling with finding that customer sweet spot between in-store personal experience and online love connections.
The numbers are in and for the first time ever people are spending more time with digital media than TV and what’s more, non-voice mobile activity is leading the digital pack and is projected to run laps around all other methods of media consumption in the near future. Check out our Z Expert's list of implications for the industry.
It’s official! Google’s “Enhanced Campaign” program went into effect officially on July 22nd. Industry experts and influencers everywhere have taken the policy change as an opportunity to begin a dialog discussing the advantages and drawbacks of Google’s new program. Integrated media expert, Adam Herman shares his insight on Google AdWord's latest change and what he sees as the next step in digital media.
With mobile such a current and future driver to a brand’s success, is your organization prepared? Mobile is quickly becoming the first screen for consumers, it cannot be the last thing added to the marketing plan.