I’m a half-full kind of guy. As a proud alum of “Up With People,” I believe that world peace is within reach and gas at $20 a gallon is not. I think there is more right with the world than wrong and have the same perspective about my professional life. I believe the best way to fix a brand is to find what’s inherently right about it.
So if the U.S. World Cup team scores a goal to win a game 1-0 with five seconds left on the clock, how much is that goal worth? The easy answer, of course, is that whether it was scored with five seconds left on the clock or 89 minutes, its value remains the same: it’s still a 1-0 victory.
But we know better.