Leaders exist because people follow. Brilliance is revealed in the presence of average. Heroes are exalted because they defeat villains. While I don’t support the notion of enemies between people and countries, I do believe a little strategic hate can be an advantage in business.
So if the U.S. World Cup team scores a goal to win a game 1-0 with five seconds left on the clock, how much is that goal worth? The easy answer, of course, is that whether it was scored with five seconds left on the clock or 89 minutes, its value remains the same: it’s still a 1-0 victory.
But we know better.
If you live in Dallas, LA or New York and are a Time Warner Cable subscriber you have probably noticed you aren't able to view any CBS stations as a result of a battle over fees between the provider and the network. Find out what our expert thinks the CBS blackout means for cable subscribers and their brand loyalty with the NFL Season coming and the popularity of DirecTV's ad featuring a rapping Payton & Eli Manning.
Nine out of every ten CMOs say their marketing is under intense financial scrutiny and that most view their agencies as part of the problem instead of the solution. ROI is the number one CMO priority and only 1 in 5 CMOs are really satisfied with their agency’s performance.
They say that the best agency leaders become the best clients. I believe the opposite to be true.