Clients come and clients go. And sometimes clients come back. Zimmerman Advertising recently experienced such a “boomerang” effect when hhgregg, one of the nation’s leading retailers of home appliances and consumer electronics, returned to us.
Real-time marketing bridges the gap between content marketing and social media, and it’s been a hot topic for a while. Consider Oreo’s “You can still dunk in the dark” tweet during Super Bowl XLVII’s blackout at the Superdome. A year and a half later, pundits still reference and celebrate that tweet.
KLM’s World Cup tweet…no.
So if the U.S. World Cup team scores a goal to win a game 1-0 with five seconds left on the clock, how much is that goal worth? The easy answer, of course, is that whether it was scored with five seconds left on the clock or 89 minutes, its value remains the same: it’s still a 1-0 victory.
But we know better.
It’s a big week for sports marketers.
Sponsors and advertisers spent hundreds of millions of dollars this season, leading up to this week’s start to the NBA Finals and the NHL Stanley Cup Finals.
Which brands will break through the clutter? This is the game within the game.
Have you been stalked by shoes? This Zimmerman copywriter has. And welcome to the beautiful world of retargeting - great results, little to no copy necessary. Of course, in the digital realm, ads without much copy are the norm, which left me wondering: what if we’re hurtling toward a future in which well-crafted copy is obsolete?
Just seven years ago, anyone asked to go a full 24 hours without looking at a single screen would struggle but manage. Today, that same request could prove impossible. The trend has resulted in the emergence of Generation C, a state of mind rather than a demographic. The question for marketers is whether Gen C is just another name for Millennials or something much more.
The numbers are in and for the first time ever people are spending more time with digital media than TV and what’s more, non-voice mobile activity is leading the digital pack and is projected to run laps around all other methods of media consumption in the near future. Check out our Z Expert's list of implications for the industry.
The Social Media landscape is becoming hyper fragmented. Platforms are no longer overarching ways of staying connected; instead platforms are being created to satisfy a specific niche. Check out the latest in niche social media sites and find out what opportunities the emerging trend can offer brands.
If you live in Dallas, LA or New York and are a Time Warner Cable subscriber you have probably noticed you aren't able to view any CBS stations as a result of a battle over fees between the provider and the network. Find out what our expert thinks the CBS blackout means for cable subscribers and their brand loyalty with the NFL Season coming and the popularity of DirecTV's ad featuring a rapping Payton & Eli Manning.