No, these aren’t technologically advanced Weebles, the delightful children’s egg-shaped, roly-poly toys of the 70s. Wearables are one of the hottest technologies this season and the market is expected to skyrocket.
“Why don’t we just use social media?” Clients, after conceiving a small-scale initiative or discovering a news story about their brand, often pose this question to us. And that's when we give them the "throwing seeds at a patch of dirt" analogy.
The joke around here is that if you’ve ever wanted to be a “social media expert,” all you have to do is wait six months. In that time, Facebook ad revenues hit $2.6 billion, Snapchat turned down a $3 billion bid for its takeover, Instagram and Pinterest tested ad platforms, and Twitter filed for its IPO. And that’s just the big news.
Have you been stalked by shoes? This Zimmerman copywriter has. And welcome to the beautiful world of retargeting - great results, little to no copy necessary. Of course, in the digital realm, ads without much copy are the norm, which left me wondering: what if we’re hurtling toward a future in which well-crafted copy is obsolete?
The Social Media landscape is becoming hyper fragmented. Platforms are no longer overarching ways of staying connected; instead platforms are being created to satisfy a specific niche. Check out the latest in niche social media sites and find out what opportunities the emerging trend can offer brands.
The Amazon Store, The Twitter Café, and other 2012 tales of retail evolution.
Attention wannabe dotcomtrepreneurs: It’s time to start thinking inside the box my friends as your future will indeed include a key and open-for-business sign, not just a cloud and front end.
Welcome to the era of the small box. When even the most unlikely of the ecommerce gods come down to Earth, delve into perhaps humble brick and mortar and cause some serious tremors on the retail landscape. Yes, it’s 2012 on the Retail Richter scale and that means dramatic changes that will at once reward and modify our shopping behavior forever.
Imagine a futuristic food court where you are able to order before you arrive and the food is delivered to your table as you are seated. The order is exactly as you want it, no mistakes. The powers of suggestion are strong when it comes to food, but the use of one’s cell phone is more accurate. The future of customization of ordering, tracking and restaurant social media engagement will come directly from us. And if you think you have to wait until 2020, you don’t. You can participate today at Food Parc in New York City.
Let’s focus on three things – the food, the drink and the message.
On The Hunt With Retail’s Big Game Hunters
New York is the darker side of the country’s retail capital. Recently, Zimmerman Advertising invited Chief Marketing Officers, Presidents and CEOs of major retail brands to explore nearly a dozen species of retailia on its Retail Safari. This was a trek to find the polarizing retail brands worth studying: Some newly hatched and destined for franchising nirvana, others older than dirt and vibrant as hell. And still others, perhaps cautionary tales for a million other start-ups.