So if the U.S. World Cup team scores a goal to win a game 1-0 with five seconds left on the clock, how much is that goal worth? The easy answer, of course, is that whether it was scored with five seconds left on the clock or 89 minutes, its value remains the same: it’s still a 1-0 victory.
But we know better.
On average, 75% of transactions don’t occur online because consumers abandon their shopping carts; a study found the main reason was the requirement to register before purchase. While social login could help reduce friction in the online purchase path, it has the added benefit of deepening engagement with your online consumers.
It’s crystal ball time…
Macy’s just announced that it will open its doors to shoppers on Thanksgiving. News to some, perhaps, but not to us…we predicted it last December. It’s the repost of “The End Of The ‘We’re Closed’ Sign.”