The numbers are in and for the first time ever people are spending more time with digital media than TV and what’s more, non-voice mobile activity is leading the digital pack and is projected to run laps around all other methods of media consumption in the near future. Check out our Z Expert's list of implications for the industry.
Now past the three-week mark, the dispute between CBS and Time Warner (TWC) Cable continues. You know when TWC starts handing out TV antennas to subscribers so they can catch the NFL pre-season games sans cable, the hole has been dug pretty deep. Our expert says PR may be the saving grace for this epic battle.
If you live in Dallas, LA or New York and are a Time Warner Cable subscriber you have probably noticed you aren't able to view any CBS stations as a result of a battle over fees between the provider and the network. Find out what our expert thinks the CBS blackout means for cable subscribers and their brand loyalty with the NFL Season coming and the popularity of DirecTV's ad featuring a rapping Payton & Eli Manning.
So word has it that venerable TV ratings giant, Nielsen, has partnered with Twitter to create a new metric called “Nielsen Twitter TV Rating,” that will capture social media chatter about a TV program while it’s airing and measure the online conversion to TV viewership. Find out what our expert believes this will mean for traditional media advertisers.
On the heels of negotiating pizza industry megastar, Papa John's first UK sponsorship deal with The Football League, our sports and entertainment marketing guru provides his 4 top tips for negotiating a partnership with the best shot at a staggering ROMI.
It’s official! Google’s “Enhanced Campaign” program went into effect officially on July 22nd. Industry experts and influencers everywhere have taken the policy change as an opportunity to begin a dialog discussing the advantages and drawbacks of Google’s new program. Integrated media expert, Adam Herman shares his insight on Google AdWord's latest change and what he sees as the next step in digital media.