The joke around here is that if you’ve ever wanted to be a “social media expert,” all you have to do is wait six months. In that time, Facebook ad revenues hit $2.6 billion, Snapchat turned down a $3 billion bid for its takeover, Instagram and Pinterest tested ad platforms, and Twitter filed for its IPO. And that’s just the big news.
On average, 75% of transactions don’t occur online because consumers abandon their shopping carts; a study found the main reason was the requirement to register before purchase. While social login could help reduce friction in the online purchase path, it has the added benefit of deepening engagement with your online consumers.
It’s crystal ball time…
Macy’s just announced that it will open its doors to shoppers on Thanksgiving. News to some, perhaps, but not to us…we predicted it last December. It’s the repost of “The End Of The ‘We’re Closed’ Sign.”
Have you been stalked by shoes? This Zimmerman copywriter has. And welcome to the beautiful world of retargeting - great results, little to no copy necessary. Of course, in the digital realm, ads without much copy are the norm, which left me wondering: what if we’re hurtling toward a future in which well-crafted copy is obsolete?
Just seven years ago, anyone asked to go a full 24 hours without looking at a single screen would struggle but manage. Today, that same request could prove impossible. The trend has resulted in the emergence of Generation C, a state of mind rather than a demographic. The question for marketers is whether Gen C is just another name for Millennials or something much more.
The numbers are in and for the first time ever people are spending more time with digital media than TV and what’s more, non-voice mobile activity is leading the digital pack and is projected to run laps around all other methods of media consumption in the near future. Check out our Z Expert's list of implications for the industry.
Now past the three-week mark, the dispute between CBS and Time Warner (TWC) Cable continues. You know when TWC starts handing out TV antennas to subscribers so they can catch the NFL pre-season games sans cable, the hole has been dug pretty deep. Our expert says PR may be the saving grace for this epic battle.
The Social Media landscape is becoming hyper fragmented. Platforms are no longer overarching ways of staying connected; instead platforms are being created to satisfy a specific niche. Check out the latest in niche social media sites and find out what opportunities the emerging trend can offer brands.
If you live in Dallas, LA or New York and are a Time Warner Cable subscriber you have probably noticed you aren't able to view any CBS stations as a result of a battle over fees between the provider and the network. Find out what our expert thinks the CBS blackout means for cable subscribers and their brand loyalty with the NFL Season coming and the popularity of DirecTV's ad featuring a rapping Payton & Eli Manning