My first computer was the TRS-80 Color Computer (or Trash-80 Coco) as we liked to call it. My next computer was the Commodore 64, and then the Tandy 1000. MS-Dos was an operating system that fit in either 12 or 28 Kbytes of memory. It was basically a file manager and a simple program loader. There was no GUI, no mouse and only one application program could run at a time.
The holiday retail season is upon us, and it is anticipated that the impact of digital will once again be positive and demonstrable on retailers’ “bottom line.” eMarketer is reporting in their Holiday Shopping Preview that digital sales will reach $72.41 billion dollars, an increase of 16.6% over 2013.
No, these aren’t technologically advanced Weebles, the delightful children’s egg-shaped, roly-poly toys of the 70s. Wearables are one of the hottest technologies this season and the market is expected to skyrocket.
After months of speculation and rumors, Twitter has introduced a “Buy” button option for users. Although the technology is only in beta, it begs the question: “Is the shift from content to commerce the right choice for a social media site?” Put another way, is Twitter shooting itself in the tweet?
Monday evening was one of the highlights of the year for a media guy like me as I watched the 66th Annual Emmy Awards. It was a celebration of what the industry does right: produce entertaining, engaging, highly-watchable content, whether it is consumed on TV, phone, tablet, game console, streaming service, over-the-top boxes or connected TV.
At last night’s VMAs… there were no salacious kisses a la Michael Jackson and Lisa Marie Presley (‘94) or Madonna and Britney Spears (‘03). There were no dresses made out of meat (Gaga ’10), or a Miley Cyrus twerking scandal (‘13).
Clients come and clients go. And sometimes clients come back. Zimmerman Advertising recently experienced such a “boomerang” effect when hhgregg, one of the nation’s leading retailers of home appliances and consumer electronics, returned to us.
Real-time marketing bridges the gap between content marketing and social media, and it’s been a hot topic for a while. Consider Oreo’s “You can still dunk in the dark” tweet during Super Bowl XLVII’s blackout at the Superdome. A year and a half later, pundits still reference and celebrate that tweet.
KLM’s World Cup tweet…no.