If the advertising industry wasn’t already crammed with ill-advised commercials on smartphones and tablets, we now have to navigate a fractured market rife with challenges like streaming TV, illegal downloads, and even a device created to skip commercials.
Growing up, I knew “because my friends are doing it” wasn’t a good response to my parents asking, “David, why did you do that?” But as a child, logic often wasn’t a consideration. And yet, marketers seem to be using the same logic when it comes to the ubiquitous hashtag, six years into its livelihood.
In today’s socially driven, instant (eat cake/want cake too) society, shopping is a lot like dating. Consumers want the touch and feel of in-store shopping, but crave the instant savings and convenience of online shopping. Everyone has their type, but big retailers are struggling with finding that customer sweet spot between in-store personal experience and online love connections.
Perhaps I’m just that sleep deprived, but I thought I heard my two-week old daughter gurgle the word “Amazon” last night. Truth is, I’m not sure whether I am extremely efficient or shamefully dependent, but almost imperceptibly Amazon has transcended convenience and ventured way into influence.
The August 6th debate on Fox News featured 10 of the 17 Republican hopefuls headlined by, a.k.a. starring, Donald Trump. Love him, hate him, or mock him, he has galvanized the national dialogue like no candidate in generations. The real winner at this point… Television.
Chris Farley bounced from Second City to SNL in just 18 months. Boom. Instant stardom. It was inspiring to see how one’s will to please, and sheer fulfillment of their craft lead to the grandest of places. However, the screening event Zimmerman held Tuesday night for the documentary “I Am Chris Farley” was just a fraction of the overall experience of the evening.
While not quite as egregious as sloth perhaps, marketers are selling their MBA souls for numerical support, lest their gut be their downfall. And so data, and especially big data, is the new silver bullet. But whether silver, copper, gold or brass, a bullet is not the only weapon in the marketers’ arsenal.