Ad agencies don’t like being called “vendors.” They don’t like dealing with procurement or competing in agency cattle calls. And yet, the great divide between how agencies think and act versus brand marketers is as deep as the Mariana Trench.
Leaders exist because people follow. Brilliance is revealed in the presence of average. Heroes are exalted because they defeat villains. While I don’t support the notion of enemies between people and countries, I do believe a little strategic hate can be an advantage in business.
Facebook tried (and failed) to take over the users phone when they created their own android launcher called Home. On paper, the logic of the android launcher may have been sound, but users did not want Facebook to be “the primary" in their communications and phone usage.
Enter March, known for more than just the first day of spring. The NCAA’s March Madness, St. Patrick’s Day, Daylight Savings Time, and, of course, Spring Break all take place in March and all have an impact on retail sales.
The Polar Vortex that devastated most of the country this week isn’t going away just yet. It’s getting worse. Sub-zero temperatures lower than 20 degrees below and dangerously cold wind chills are expected to move in across the Midwest, the Mid-Atlantic and several other states.
I’m a half-full kind of guy. As a proud alum of “Up With People,” I believe that world peace is within reach and gas at $20 a gallon is not. I think there is more right with the world than wrong and have the same perspective about my professional life. I believe the best way to fix a brand is to find what’s inherently right about it.
Irony reigns supreme on Super Bowl Sunday, as the name of the event itself doesn’t mention football: It’s also the Super Bowl of halftime shows, the Super Bowl of hype, the Super Bowl of media coverage, and, of course, the Super Bowl of Advertising.
Will 2015 be the year that we see more convergence between online and offline stores? What is the latest with mobile phones and shopping? How will the interactive shopping experience impact retail? Will consumers only do business with brands they trust?
You would think that 51 Fridays in the red and one in the black isn’t the kind of “high” a retailer could get behind. Yet sacrificing margin for volume and getting myopic about shopper frenzy, most retailers once again placed all their bets on black last week because… hey, isn’t it the busiest shopping day of the year?